Thursday, January 21, 2010

Toll Road Profit

A toll road in Puzzletown averages 300,000 cars a day when the toll is $2.00 per car. A detailed study has proven that for every $.10 increase in the toll, 10,000 fewer cars will use the road each day.

What toll maximized the revenue?

13 Comments:

Blogger Chris said...

$500,000. Then number of cars is then 250,000 and the toll is $2.50.

January 21, 2010 7:42 AM  
Anonymous Karl Sharman said...

$2.50 Toll
250000 Avg Cars
$625,000 revenue

January 21, 2010 7:53 AM  
Anonymous Zaux said...

Hi Chris ...
The $2.50 toll is the correct amount to maximize profits.

January 21, 2010 7:56 AM  
Anonymous Karl Sharman said...

I've given this some more thought....
To maximise profits, maybe te toll is $3.00, as you will only have 200,000 cars going through, and the same revenue as you have at the $2.00 toll, requiring less staffing costs...?

January 21, 2010 7:59 AM  
Blogger Chris said...

Another senior moment for me. No idea why I typed $500,000. I agree with Karl's value.

January 21, 2010 8:00 AM  
Blogger Chris said...

Here's how I did it:

T = 2 - 0.1*(N-300000)/10000
R = NT, where T is tol, N is #cars, R is revenue

T = 2 - N/100000 + 0.1*300000/10000
T = 5 - N/100000

R = N(5 - N/100000) = 5N - N²/100000
This will be a maximum when the rate of change of R with respect to N is 0.

dR/dN = 5 - 2N/10000 = 0 (at max R)
So 5 = 2N/100000 => N = 250000.
=> T = 5 - 250000/100000 = 2.5
and R = 2.5*250000 = 625000.

January 21, 2010 8:21 AM  
Blogger Chris said...

The other way to see the maximum, is to observe that quadratics are symetrical about their centre.

R = N(5 - N/100000).
R = 0 when N = 0 and when N = 500000.
So the midpoint is N = 250000, as before.

January 21, 2010 8:27 AM  
Anonymous Anonymous said...

Solution:

n = number of cars in units of 1000
t = the toll, in dollars
x represents number of dimes to be charged in excess of $2.00.

Toll will be:
t = 2.00 + 0.10x

Since the number of cars will decrease by 10,000 for each unit increment in x, the daily number of cars using the road will be:

R(x) = n*t
= (300-10x)(2.00+0.10x)
= 600+10x-x^2

R!(x)= 10-2x
0 = 10-2x
x = 5

The toll should be increased by 50 cents (5 x 10 cents) to $2.50

I followed this published solution okay until I reached the point of factoring:

600+10x+x^2


So, thanks to Chris previously mentioning WolframAlpha, I ran it through there.
WolframAlpha got -5.

I hoping one of you math wizards will explain why the published solution was "5" and WolframAlpha got "-5".

January 21, 2010 8:57 AM  
Anonymous Zaux said...

Sorry ... previous post is mine (Zaux)

January 21, 2010 8:58 AM  
Blogger Chris said...

Hi Zaux. Your stated definition of x is peculiar. Your x is (30000-n)/n.

Wolframalpha gives x = 20 and +30.

You had already had 600 + 10x - x^2 in factor form (300 - 10x)(2.00 + 0.10x) and that also gives x = 30 and -20. The midpoint is x = 5.
You also chnged a sign in one version of the quadratic (possibly a simple typo).

I've no idea where your -5 came from.

January 21, 2010 9:58 AM  
Anonymous Zaux said...

Oh ... OK ... thanks chris

January 21, 2010 10:00 AM  
Blogger Chris said...

ooops. I meant wolframalpha gave -20 and +30 for x.

January 21, 2010 10:26 AM  
Blogger Chris said...

...aaaarg, I also meant that your x is (300000-n)/10000.

January 21, 2010 10:45 AM  

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